The values of the IMA Group come to life in local initiatives with a global impact. IMA Italia Assistance responsibly interprets its mission: ensuring people the freedom to live, move, and travel. For this reason, IMA joins the zeroCO2 project for the reforestation of vast areas in the Amazon.

The reason behind a choice. Between 2001 and 2020, Peru lost over 1.7 million hectares of the Amazon Rainforest according to the Global Forest Watch. The causes: agricultural expansion, commercial mining, road construction. This loss of forests not only harms the trees and extraordinary fauna of Peru but is also responsible for almost half of the country's greenhouse gas emissions.

Concrete actions. IMA Italia, in collaboration with zeroCO2, contributes to reforesting areas of the forest that were lost due to deforestation. The project involves the recovery of native and endangered species to preserve the biodiversity of the Earth’s green lung. The forest supported by IMA is located in Puerto Maldonado in the Tambopata National Reserve, which hosts various indigenous communities and a large variety of species. By donating trees to local communities, we support the rights and autonomy of indigenous peoples. IMA is also committed through Imaway brand, donating part of the turnover from the sales of travel policies to the zeroCO2 project.

Discover IMA Italia’s contribution to reforestation in Peru.

As a service company, the management and recycling of the waste and the energy and water consumption of our buildings are our main direct impacts on the environment. Important initiatives have been in place for many years:

Inauguration by the Macif Group and the IMA Group of a modern, eco-responsible and collaborative business campus (Le Square) in Nantes. At the forefront of sustainable building standards and organised to offer the best quality of life at work, the site was awarded the SIMI Grand Prix 2019.

Refurbishment of all existing buildings and construction of new buildings to optimise their energy performance and provide the best possible comfort and working environment for employees

Greening of roofs and outdoor spaces

Our energy supplier injects one kWh of “green” electricity into the grid for every kWh we consume

30% of general service vehicles are electric

Digitisation centre in Niort to speed up the dematerialisation of paper flows

Extensive sorting (paper, cardboard, plastic, aluminium, toner, batteries, WEEE, etc.)

Transformation of organic waste from the company restaurant into “green” energy (biogas) and agricultural fertilisers through a methanisation process

Implementation of a process for the reconditioning of laptops, fixed-line telephones and smartphones and tablets

Operational partnerships and commercial offers to meet the climate challenges: assistance for soft mobility (electric vehicles and charging stations, fleet of hydrogen taxis, electric scooters and bicycles, etc.), energy-efficient home renovation, repair in kind, etc

Local anchoring is a key pillar of IMA Group’s CSR commitment. The Group is committed to favouring local employment in the areas where it operates and is developing measures that take into account the expectations of employees. The main objectives are to support them in their professional development, offer them quality working conditions, and guarantee non-discrimination and respect for equality. Some examples of actions:

A “skill-based” recruitment process that does not take into account diplomas or CVs, facilitating the hiring of a greater diversity of profiles: young people, senior citizens, long-term job seekers, etc.

A confidential, anonymous, 24/7 listening and counselling service for employees

Partnership with the IPHD (Inclusion and Participation-Handicap, Difficulties, Dependency) Master’s programme of the University of Poitiers

Schemes to encourage physical activity: Inter Mutuelles Sport structure, outdoor multi-sports fields, challenges, etc.

Employment rate of disabled people that meets or exceeds the French legal obligation of 6%

Set-up of an adapted home-to-work urban transport service for employees with disabilities

Actions to raise awareness of different forms of diversity through inclusive and disabled sports challenges

Information, advice and screening sessions: cardiovascular diseases, stop-smoking awareness, etc.

Since 2015, the IMA Group has been ranked among the best employers in the annual rankings of Capital magazine

Partnerships with higher education institutions to develop the integration of work-study students and trainees in the company

Advantageous teleworking agreements for the benefit of work/life balance

Partnerships in favour of local development and structured around the Group’s CSR commitments in the social, cultural, educational, sporting and environmental fields

Non-relocated assistance platforms

Since its creation in 1981, the sustainability of the IMA Group has been built on relationships of trust with its stakeholders, the satisfaction and loyalty of its partners (shareholders, customers, suppliers, beneficiaries, etc.), the commitment of its employees and its attractiveness to future employees. The respect of mutual interests and the quality of the services offered and received are based on the transparency of contractual commitments, ethical purchasing processes, transparent and reasoned data and AI management and a fair social policy.

Responsible purchasing policy including CSR criteria in calls for tender

Preferential use of local service providers, subcontractors and suppliers

Supporting networks of service providers in decarbonising their activities (training to work on electric vehicles, encouraging rapid repairs and the use of light vehicles, etc.)

Aid for the creation and takeover of businesses to support and boost regional economies

Internal laboratory and incubator dedicated to innovation and open to employees

Support for the future of the insurance-assistance ecosystem: founding member of French Assurtech, investment in start-ups that contribute to our businesses and the development of new business models, etc.